The Real Estate Syndication Show WS1458: Nurturing Committed Investors | Deana Berg
Deepening the relationship with investors is something that we miss in our space. We are so focused on getting people in the door, but we don't think enough about how we nurture them or care for those investors who have already committed to us. In this #TechandtacticsTuesday episode, be inspired by how Deana Berg helps her investors build more relationships and generosity in the business, which is hugely important to the business model in drawing that type of avatar investor who is value driven.
Deana shares how healthy the business is and the prerequisites for choosing the market they would venture into. She also talks about how getting feedback from the investors informs how we build deals and model things out to provide what our investors are asking for. Listen and find out how investors commit to you and nurture them!
Key Points From This Episode:
- How to involve your kids when having deals?
- Deana shares her learning when talking with a bunch of investors.
- Deana talks about her experience going from external property management to vertical integration.
- Deana explains their third-party-management inquiries.
- Why is Life Bridge Capital bringing management in-house?
- Deana talks about operating people’s retirement, savings, aging parents, and kids in university.
- How to enter new markets with competitive advantages?
- Deana shares how she became an educator to investors.
- What makes them choose a market?
- Deana talks about how they are chasing tech and population growth.
- What is the best source for new investors?
Tweetables:
“Here's the news flash, investors care about their distributions. ”- Deana Berg
“Most property managers aren't accountable to a whole host of investors who want a whole host of very specific data points of information. And so it's just simply not a value to the property manager to communicate in such a way that would satisfy for us.” - Deana Berg
“Sometimes it is much more of a challenge to get to the information in the timeframe when you're going through a third party management.” - Deana Berg
Links Mentioned in Today’s Episode:
Deana Berg - Life Bridge Capital
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