Welcome to our summer series, Expert on Expert! For the next few months, we will be interviewing the chief communicators from some of the world's leading companies. From Daimler to Siemens, this series is an insight into the inside workings of top-tier communications teams.
This week's guest is Sabia Schwarzer, Global Head of Communications and Responsibility at Allianz. Allianz is the global leader in insurance and financial services. Sabia began her career in Hong Kong as a journalist, on an exchange funded by the German government. During the exchange, she got to know Allianz, one of the sponsors of the exchange, and was offered a job. 23 years later, she is still with Allianz, and highly regarded as one of the most experienced and respected communicators in Europe. In the episode, she speaks to Oliver Aust and Lena Carlson about the future of PR and responsibility, the traits of a great leader, and building your storytelling around people, not products.