Builder Stories Strengthening Your Marketing Engine | Meysam Pourkaram of Enzo Design Build
Dec 10, 2025
Meysam Pourkaram, founder and project manager at Enzo Design Build in West Vancouver, built an in-house marketing team from scratch. He discusses building a video-first content strategy, curating a tech stack for seamless delivery, and using design-first processes to qualify clients. He also covers hiring, systems, and how SEO and AI visibility shaped their lead flow.
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Own Your Marketing Message
- Bring marketing in-house when you need to protect your message and attract the right clients.
- Hire people who understand your industry and produce authentic content rather than outsourcing to misinformed agencies.
Start Filming Real Work Today
- Start creating video content immediately using simple tools; authenticity matters more than polish.
- Film job sites and client interviews to build trust before the first conversation.
Fix SEO And Site Speed First
- Invest first in SEO and a technically fast website so people can find you and AI can index you.
- Then hire videographers and content editors and repurpose content across platforms.