Is Proptech Failing Agents?

Are real estate agents being left behind in the rush towards technological disruption? In this episode, Heather Harmon, a seasoned broker and Proptech entrepreneur, joins us to explore this crucial question and the future of iBuyers.

 

We dive deep into the complexities of the Proptech landscape, examining the impact of iBuyers on the agent-client relationship and the industry as a whole. Heather shares her firsthand experience from inside Opendoor, highlighting the successes, failures, and valuable lessons learned. Emphasizing the importance of understanding the emotional and human elements of real estate transactions, which often get overlooked in the pursuit of technological advancement.

 

Connect with Heather on LinkedIn and visit online at heather-harmon.com.

 

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This podcast is produced by Two Brothers Creative 2024.