136: Publishing Expert Cris Cawley Reveals Russell Brunson’s High-Ticket Selling Secret

Today, we’re joined by the amazing Cris Cawley, a consulting extraordinaire turned book publishing expert. Cris is the CEO of Game Changer Publishing–a hybrid publishing company that offers a strategic approach to publishing a book for the primary purpose of growing your business.

In this week’s episode, Cris reveals the transformative power of books to drive traffic to high-ticket offers and establish authority, just like Russell Brunson’s success. We also discuss the difference between traditional and modern publishing and how the bestseller book list works.

Plus, Cris breaks down the elements of a successful book launch, what to avoid when publishing, and a whole lot more.

Are you ready to dive into the world of book publishing?

Let’s get started!

 

Key Takeaways:

Introduction (00:00)

How Cris got into the publishing space (02:14)

The marketing industry’s evolution (04:34)

Why launch a book (07:10)

The truth about the coaching business model (09:20)

Harnessing the power of a book  (17:04)

How Russell Brunson drives traffic with books (21:27)

How the bestseller list really works (24:35)

3 different models of book publishing (31:34)

Elements of a successful book launch (Hint: It’s not pre-launch!) (36:33)

Biggest mistakes people make when launching a book (39:16)

Cris’s AI-assisted book publishing software (40:57)

Advice for young entrepreneurs (44:06)

Keep up with Cris (46:50)

 

Additional Resources:

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. 

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