Intelligence Squared Building a Global Brand, with former Nike CMO Greg Hoffman
May 2, 2022
Greg Hoffman, former CMO of Nike and author of "Emotion by Design," shares his journey of transforming Nike into a global brand. He discusses how creativity and emotional connections drive successful marketing campaigns, highlighting the power of diversity and inclusion in fostering innovation. Hoffman emphasizes the importance of taking risks and learning from failure, inspired by sports legends. He also underlines the role of daydreaming in boosting creativity and establishing compelling narratives that resonate deeply with consumers.
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Ronaldo and Fans
- Greg Hoffman tells of protecting Ronaldo from fans in Brazil.
- Ronaldo insisted on connecting with them, showing the team's bond with its fans.
Diversity and Innovation
- Teams should allow individuals' perspectives into the workplace.
- This fosters innovation and stories that resonate with wider audiences, similar to Brazil's football success.
Cultivating Curiosity
- Cultivate curiosity by actively seeking inspiration outside your field.
- Explore different sectors, look for transferable ideas, and document your findings.
