The Power of Daydreaming in Creative Marketing

Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh.

Learn more about your ad choices. Visit podcastchoices.com/adchoices