Looking for the key to a successful enterprise-level channel program? It starts with delivering a partner experience that builds trust, loyalty, and results.

Paul Bird, VP of Sales at Magentrix, addresses what you should know if you are thinking about scaling your partner program and improving partner engagement. "PRM design is like a good joke. If you have to explain it, it's not very good."

Highlights include:

Paul's leadership journey and how Magentrix was "a match made in Heaven."

Magentrix in the PRM (Partner Relationship Management) landscape, including its native integration with Salesforce.

Practical advice for channel leaders, including to “get your data house in order.”

The future of PRM — from AI and analytics to ecosystem-led growth.

Follow Paul on LinkedIn and visit magentrix.com/ to explore a comprehensive Partner Experience solution designed to help you scale, engage more effectively, and accelerate revenue growth.

Time Stamps:

[00:02:52] Magentrix made sense

[00:04:18] Why a PRM

[00:15:06] Future of partner engagement

[00:18:41] Advice for Channel Chiefs

[00:23:11] Quickfire questions

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Episode 140: Power Up Your Partner Program