Ep #296: What It’s Really like to Sell a New Offer at Any Level
Aug 28, 2024
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Selling a new offer can be vulnerable and uncomfortable, yet it's a vital journey for coaches. The discussion reveals the importance of understanding client needs and embracing imperfection in sales. Humorous stories from a theatrical experience abroad highlight the challenges of communication and connection. Overcoming mental barriers is essential for genuine engagement, reminding us that energy and authenticity in selling matter more than perfection. It's all about crafting meaningful connections with potential clients.
Embracing imperfection in selling new offers allows coaches to experiment, grow, and refine their strategies over time.
Developing precise language to articulate the value of new offers fosters genuine connections and enhances client engagement.
Deep dives
Navigating the Selling Process
Selling a new offer can often come with challenges and discomfort, which is a normal part of the process. It’s common for individuals to feel vulnerable and exposed when stepping outside of their familiar sales routines. This feeling can be particularly pronounced when introducing something completely new to the market, as it requires a different level of engagement and communication. Acknowledging this discomfort is essential for growth, as it prepares sellers to better articulate their value propositions over time.
The Importance of Developing Language and Precision
Developing the appropriate language to sell an offer is a crucial part of the sales process, often taking considerable time and practice to achieve. One effective method involves understanding the clients' problems and how to articulate both the perceived and actual problems they face. Sellers should also develop a precise sales strategy that communicates their solution clearly, which can lead to improved confidence and better sales outcomes. The process of refining this language creates not only clarity but also a sense of authority in the new offer being presented.
The Role of Connection in Selling
Establishing a genuine connection with potential clients is vital when selling new offers, especially when the seller is still developing the language and framework around the product. Connecting on a human level can bypass the initial awkwardness of articulating new concepts and help potential clients feel understood. By focusing on the benefits the offer will deliver to the client rather than being overly concerned about how the product is delivered, sellers can foster a deeper engagement. This connection often paves the way for successful sales, as it builds trust and rapport with the audience.
Embracing Imperfection in the Sales Journey
Acknowledging that the journey of selling a new offer will not be flawless is key to success in sales. Embracing imperfection encourages experimentation and allows for growth in selling strategies over time. The act of sharing offers, despite bumps in the road, ultimately leads to refining the narrative and approach to selling. A fun and engaging attitude while selling can also enhance the experience and attract more clients, emphasizing the importance of enjoyment in the sales process.
The problem most coaches face when they go out into the world to sell their offer—whether it’s their first-ever client or they’re branching out into new containers—is the discomfort of not being perfect. If you’re in the thick of your brain convincing you that no one will ever buy your offers, you’re in luck because this week, I’m sharing the secret to selling mops in Walmart… which also happens to be the secret to selling coaching online.
I reveal what it’s really like to sell a new offer at any level. Learn how to develop precision in how you talk about your offers, the importance of being willing to be imperfect, and the power of cultivating a calm, loving, and patient inner monologue.
If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!
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