The MedMen Show: Fast, Smart Insights for B2B Sales Professionals We Booked A HUGE Meeting Using This Tactic
Dec 4, 2025
Unlocking meetings with the Economic Buyer can be a game-changer! Discover how a Value Pyramid can enhance outreach and reshape stakeholder relationships. Learn about the benefits of soft, no-pressure communication and how it fosters alignment. Tactics to build and validate an initial Value Pyramid are also discussed. Plus, find out why understanding customer context surpasses product knowledge. With insights into driving engagement and accelerating access, this is your guide to elevating B2B sales strategies!
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Value Pyramid Booked An EB Meeting
- Pim used a Value Pyramid, attached it to a short message, and got an invite from the Economic Buyer within a day.
- The pyramid was a V1 built from research and stakeholder feedback that opened the meeting quickly.
Attach A V1 Pyramid With A Short Ask
- Do research and use existing stakeholder access to form a V1 Value Pyramid before approaching the EB.
- Attach the pyramid with a short, low-pressure message requesting a few minutes of the EB's time.
Share Rough Pyramids To Learn Fast
- Do build and share a Value Pyramid even if some assumptions may be wrong.
- Worst case you learn what was incorrect and the customer sees you trying to understand them.