Context Knowledge Beats Product Knowledge

It’s never a bad idea to build a Value Pyramid, especially when you’re talking to the Economic Buyer.

In this episode of MEDMEN, Pim tells a story about how using a Value Pyramid secured him a meeting with the Economic Buyer and Andy talks about why there’s nothing to lose by creating a Value Pyramid.

If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!

Until next time - cheers!

ABOUT MEDMEN:

MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.