Entrepreneurs on Fire Why Every Brand Needs To Be A Content Machine in 2022 with Eric Dyck: An EOFire Classic from 2022
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Jul 12, 2025 In this insightful discussion, Eric Dyck, co-founder of DTC Newsletter and Podcast, shares his expertise in performance marketing for rapid-growth brands. He emphasizes the power of a holistic content strategy and why hiring entrepreneurial talent is vital. Eric explores the impact of privacy changes on digital advertising and the significance of organic content on social media. As commerce evolves, he encourages aspiring entrepreneurs to seize opportunities and build meaningful businesses in this democratized landscape.
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Hire Entrepreneurial People Fearlessly
- Don't fear hiring entrepreneurial people even if they might leave eventually.
- Providing an entrepreneurial path in your company helps retain talented, driven individuals.
Origin of the DTC Newsletter
- Eric Dyck started the DTC Newsletter as an extension from his work at a performance marketing agency.
- He began creating content by podcasting with company founders and collecting practical marketing knowledge for the newsletter.
Paid and Organic Are Synergistic
- Paid and organic marketing shouldn't be viewed as a battle but as complementary parts of a holistic system.
- Build organic content to grow your list and use ads to retarget and expand your audience efficiently.
