Grow Your Video Business 163: Aligning Your Niche With Your Values w/ Jesse Bone
One of the biggest struggles of any business owner is aligning their work with their purpose and values. You may feel that you need to make personal sacrifices in support of the bottom line. However, today’s guest has made a career by building his studio around the values and lifestyle that are most meaningful to him. I believe that all of us can do the same!
Jesse Bone is a partner and producer at Filter Studios on Vancouver Island. A fellow sherpa and Onward Summit attendee, Jesse and his studio focus on making amazing films for the outdoor industry.
Jesse lays out how his business is intentionally aligned with his values. Being intentional from the very start of building your business and in every project that you do will lead to work that you find most meaningful. One thing that’s helped Jesse is creating a clear vision of where he wants to be and what he wants to have accomplished by the end of his career.
Niching down is an essential part of this. You really can’t be too focused on who you serve. Jesse and I have both seen the truth in this. Making sure your niche is aligned with your values leads not only to a healthy company but a healthier you as well. When you’re connected to your niche, you’ll find that the business connections you make will be meaningful and authentic.
What niche would you find most meaningful to work within? Let me know in the comments on the episode page!
In this episode
- What it means to have a purpose-driven mission for your business
- Avoiding the trap of being mentally at work all the time
- Why properly niching down will lead to more success and fulfillment
- The power of meeting people in person to make a real connection and establish trust
- The proper pronunciation of niche
- What to do when business isn’t coming in
- The power of belief to drive a business’ success
Quotes
“If we’re connected to it, if we’re more invested in it, a better product is going to come from it.” [9:38]
“Don’t underestimate the power of seeing people face to face.” [30:29]
“When I say I believe something, it’s not just in my mind. It’s how I talk. It’s how I walk. It’s how I email, do fitness routines, play sports, ride my bike. It’s all these kind of things. Belief is doing everything humanly possible to make this happen.” [44:54]
Links
Follow Jesse on Instagram
Episode 138 (In which my family and I got “shipwrecked” in a storm)
Get your ticket to the Onward Summit!
Additional Links:
Check out the full show notes page
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