Erika Taught Me
What The Food Companies Don’t Want Us To Know
Dec 19, 2023
Dr. Marie Bragg, an expert in food marketing and nutrition, discusses the secrets that food companies don't want us to know. She talks about who food companies target in their marketing campaigns, the harmful effects of endorsement marketing, and provides insights on what to eat and not to eat.
40:14
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Quick takeaways
- Marketing tactics of food companies create positive associations with unhealthy foods, leading to higher consumption among children.
- Food companies often use deceptive labeling and packaging to mislead consumers about the content of their products.
Deep dives
The Power and Influence of Food Marketing
Food marketing, especially targeted towards children, is powerful and influences their food choices and consumption. Studies have shown that exposure to food commercials can lead to increased calorie intake in children. Marketing tactics, such as colorful and engaging ads, create positive associations with unhealthy foods, leading to higher consumption. It is challenging for parents to counteract the influence of food marketing, as even aware children can still be persuaded by these tactics. Regulation of food ads targeting children is limited in the United States compared to other countries. Consumers can play a role in demanding change from companies by providing feedback and support to healthier food options.
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