Copywriters Podcast

Bond Halbert’s Copywriting Secrets

14 snips
Jan 24, 2022
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ADVICE

Start Simple and Learn Strategy

  • Get started by offering simple improvements like resending emails with different subject lines to unopened recipients.
  • Learn marketing strategies such as customer research and targeting to add more value beyond just copywriting skills.
ADVICE

Educate and Persuade Clients

  • Master educating your clients to make them realize the value of your marketing ideas.
  • Persuading clients is key to landing high-value projects, beyond just writing good copy.
INSIGHT

Most Owners Lack Marketing Fundamentals

  • Business owners often lack basic marketing knowledge such as email list management and target audience identification.
  • This gap offers an opportunity for copywriters to add significant value by educating and optimizing their strategies.
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