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The Creative Penn Podcast For Writers
Pivoting Genres And Growing An Author Business With Sacha Black
Sep 16, 2024
Sacha Black, a full-time author entrepreneur known for her spicy sapphic fantasy romance under the pen name Ruby Roe, shares her journey and insights. She discusses the challenges of pivoting genres and the importance of setting boundaries to avoid burnout. Sacha reveals innovative marketing strategies, including leveraging TikTok for growth. She highlights the evolution of audiobooks with AI technology, emphasizing how authors can adapt to changing business models. Her journey reflects a deep commitment to creative freedom and balanced well-being in the author world.
01:01:31
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Quick takeaways
- Sacha Black's transition to a new genre illustrates the importance of creative authenticity in an author's journey.
- Effective content marketing strategies, including social media engagement, are essential for building a loyal readership and increasing sales.
Deep dives
Pivoting Genres for Creative Freedom
The transition to writing in a different genre often stems from an author's search for creative authenticity. Sasha Black discusses her evolution from writing non-fiction and young adult fantasy to releasing spicy sapphic fantasy romance under a pseudonym. This shift allowed her to explore topics and themes more aligned with her interests, allowing the creative process to flourish. Many authors embark on similar journeys as they shed societal expectations and discover their true writing passions.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode