SSAC The Globalization of Sports
Jul 18, 2025
Mark Tatum, the NBA's Deputy Commissioner, shares insights on global strategies focusing on India and China. Christine Dorfler, CFO of the NFL, discusses expanding international games and developing a global talent base. Paul Caine, President of On Location, talks about enhancing fan experiences through partnerships. The trio explores the unique challenges of cultural differences and logistics in global sports. They also highlight grassroots programs and digital strategies to engage new audiences, paving the way for U.S. leagues in emerging markets.
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Grassroots Basketball Builds Fans
- Basketball's accessibility and global appeal drive NBA's strategy to nurture grassroots programs worldwide.
- Exposure by getting children to play early increases long-term fan engagement in countries like India.
NFL's Multicity International Expansion
- The NFL is expanding by playing games in new international cities like Dublin, Madrid, and Berlin in 2025.
- This strategy targets markets with fan interest and suitable stadium conditions to provide a great experience for players and fans.
Use Analytics for Market Selection
- Use analytics to select international markets by analyzing fan interest, travel convenience, and local support.
- Prioritize venues with strong infrastructure and an enthusiastic fan base for successful global events.