In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Stefanie Briec at Freewheel about the state of TV advertising, both linear and connected TV.
The conversation started by asking a question that probably hasn't been asked much in recent years and then explores how marketers and media planners are traversing the fragmented CTV marketplace as they plan, deliver and measure advertising campaigns.
Stefanie shared her thoughts on a range of topics which include:
‣ What TV adds to a media plan
‣ Benefits offer CTV
‣ Planning, delivering, and measuring campaigns
‣ Solving the fragmented supply ecosystem
‣ Scale in CTV
‣ Investment in CTV
‣ The future of CTV
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