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Deconstructor of Fun

TWIG #305 Music Stops at Netflix Games as Hell's Bells Ring for AA Games

Oct 25, 2024
The podcast explores significant shifts in the gaming landscape, including Netflix's closure of its AAA studio and TikTok's growing impact on mobile gaming. There’s a lively debate about the struggles of AA games amid rising production costs. Attention also turns to the booming influencer marketing scene in gaming and the impressive $184 billion valuation of the industry. Insights into hybrid casual gaming and emerging titles showcase the changing dynamics, while humorous commentary keeps the conversation engaging throughout.
01:16:17

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Quick takeaways

  • Netflix's closure of its AAA game studio reflects a critical shift towards sustainable gaming models amidst profitability challenges.
  • The influencer marketing industry is booming, highlighting the importance of strategic collaborations for indie developers to gain visibility.

Deep dives

Netflix's Game Studio Closure

Netflix has shut down its AAA game studio, signaling a significant shift in its gaming strategy. This decision follows previous claims by the company that gaming was experiencing unprecedented growth, a notion that many in the industry have questioned. The closure points to the challenges media and tech giants face when venturing into gaming, particularly when relying on high-budget projects that lack a clear path to profitability. As Netflix navigates this volatile environment, its future in the gaming space may pivot towards more sustainable models rather than expensive internal development.

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