2min chapter

Deconstructor of Fun cover image

TWIG #305 Music Stops at Netflix Games as Hell's Bells Ring for AA Games

Deconstructor of Fun

CHAPTER

Exploring TikTok's Live Ops Program for Mobile Gaming Engagement

This chapter explores the launch and impact of TikTok's Live Ops Program, designed to boost player engagement and retention for mobile games. It emphasizes the program's rapid growth and its significance in contemporary mobile game marketing strategies.

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