Podcast: Successful Lawyers Don't Focus On The Competition

When I practiced law, I often let my competitors steer me in the wrong direction. I’d see another firm buying ads, or publishing articles, or throwing a party and decide we should do that too. I’d get desperate for better ads, more articles, and a bigger party. I’d neglect what we were already doing in order to catch up with what they had decided to do. Shifting my focus led me to abandon partially finished projects in order to work on half-baked ideas prompted by others.