The greatest wealth transfer in U.S. history is here, and Rich Somers is making bold moves to take full advantage. Joining Mikey Taylor’s podcast, Rich shares his game plan for navigating this unprecedented shift as 40 million baby boomers retire in the next seven years. With a quarter of boutique hotels owned by this generation, Rich explains why now is the perfect time to pivot into this lucrative niche.

In this episode, Rich breaks down his strategy of targeting underperforming boutique hotels, utilizing creative seller financing, and implementing lean operational models to maximize returns. He also explains why the tightening of Airbnb regulations is pushing demand back toward boutique hotels—and how he’s staying ahead of the curve by playing offense, even in uncertain times.

Whether you’re an investor or entrepreneur, this conversation is packed with insights on how to capitalize on shifting markets, embrace risk, and stay in the game while others sit on the sidelines.

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