Should You Follow Weak Leaders? - Casey Stanton - Fractional CMO Show - Episode #032

What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but Casey Stanton has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to introduce new systems.

 

Takeaways:

• Even when you are very selective with the clients you serve, sometimes the CEO’s behavior is hidden until you have started working with them for a few weeks or months. 
• Short of coaching the CEO yourself, encourage them to adopt a system such as EOS (Entrepreneurial Operating System) and hire a certified EOS implementor. This forces the CEO to have a measurable vision.
• When the leader approaches you with a new project, explain to them the opportunity cost that moving the team to this plan from their current project. They can decide if it’s worth it to them to abandon the project to adopt a new idea. 
• If you think what the CEO is suggesting is wrong, you need to speak up. You are there to help grow the company, not to be an order taker. You are being compensated to have a voice.

 

Quote of the Show:

• “It really isn’t your responsibility to coach the CEO”  - Casey Stanton

 

Links:

• Twitter: https://twitter.com/CaseyStanton
• LinkedIn: https://www.linkedin.com/in/caseystanton/
• Website: https://cmox.co/call/

 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
• YouTube: https://youtu.be/FB5RfHmmzyM