The Long Game Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova
In this episode, Olga Denisova, an experienced marketer in hypergrowth companies discussed topics such as B2B marketing, foundational marketing activities, and the impact of personalization efforts on revenue.
Olga also delved into their shared interests in medicine and classical music, discussing misconceptions about classical music and the challenges of playing the piano. She shared her experiences at Veeam and SEMrush, emphasizing the importance of clear responsibilities and onboarding processes in rapidly growing organizations.
She also discussed the future of SEO, the importance of attribution models in marketing, and the effectiveness of personalization strategies. The conversation ended about imposter syndrome and the importance of self-awareness and continuous personal development.
Topics
- The importance of focus and polishing
- Similarities in growth challenges
- Setting clear objectives and KPIs
- Matching personalities to different stages of companies
- The learning rate in fast-growing companies
- The future of SEO and its challenges
- The importance of multi-touch attribution
- Personalization as a key marketing strategy
- Dynamic Content and Personalization
- The tendency to doubt and criticize oneself
- Market validation and feeling like an expert
Show Links
- Connect with Olga Denisova on LinkedIn
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/