Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

How to Write a Sales Page that Actually Converts | Annie Ruggles

Nov 7, 2023

Learn insider tips on how to write a sales page that actually converts with Annie Ruggles. Discover the secret to making people want to buy, the power of testimonials, and a brilliant 'sandwich hack' to increase clicks on buy buttons.

28:05

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Episode guests

Annie Ruggles

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Episode notes

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Quick takeaways

Crafting a successful sales page requires showing tangible change and addressing buyer pains and desires.

Designing a compelling sales page involves strategic content placement, clear visual hierarchy, and balance in storytelling.

Deep dives

Crafting Effective Sales Pages

Crafting a successful sales page involves going beyond just listing benefits and features. It requires demonstrating transformation and changing the reader's perception to show tangible change. By focusing on addressing the potential buyer's existing pains and desires, sales pages should show differentiation and promise real, immediate solutions. Effective sales pages tell a story, provide product details, show the process, and demonstrate the broader impact to resonate with different buyer types.

Introduction

2min

Crafting Sales Pages that Drive Transformation and Connection

3min

Emphasizing Real Problems and Transformation in Sales Narratives

6min

Optimizing Sales Pages for Conversion

16min

Offer for Free Sales Page Audit and Teaser for Special Episode

3min

You’ve probably written your fair share of sales pages. But how are they converting?

If the answer is “not as well as I’d like it to!” then you’re in luck. Because the gifted Annie Ruggles is BACK this week with a special bonus episode where she breaks down exactly what to do to write a sales page that actually converts

When you listen, you’ll learn:

The surprising reason why most sales pages flop
The secret to a sales page that actually makes people want to buy
The truth about testimonials: how to use them, and what to avoid
The brilliant “sandwich hack” that will increase clicks on every buy button
(and much more!)

Episode Links:

Check out Annie's podcast: Too Legitimate to Quit
Connect with Annie

Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!

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