That's What I Call Marketing The Singles: Don't Look Back In Anger 2025
Don't Look Back In Anger - the episode where we look back at the biggest stories we covered on The Singles and see how those brands have gotten on this year. So What happens after the marketing headlines fade? Let's we revisit some of the biggest brand stories of 2025 — and test them against what actually changed over time. Using always-on brand health data from Tracksuit, Conor Byrne is joined by Dan and Jasper to look back at Tesla, American Eagle, Rhode, and Deliveroo, six to nine months after the noise. Not opinions. Not predictions. Just evidence of where attention turned into demand — and where it didn’t.
Across very different categories, a consistent pattern emerges: “The campaign didn’t hurt sales — but the brand is weaker than it was.”
In this episode, we explore:
- Why Tesla still dominates innovation perception but is leaking trust and preference in both the US and UK
- How American Eagle’s controversial campaign held short-term revenue while brand fundamentals quietly eroded
- What Rhode’s acquisition by e.l.f. gets right — and the brand risks that come with scaling distribution
- Why Deliveroo, post-DoorDash acquisition, faces a preference problem in a category defined by low loyalty and easy switching
This is a conversation is about thinking about long-term demand, pricing power, and resilience not just quarterly performance. If you care about the gap between being noticed and being chosen, this episode is for you.
02:40 – Tesla: innovation without reassurance
11:40 – American Eagle: sales hold, brand weakens
17:45 – Rhode: scaling without dilution
23:05 – Deliveroo: preference in a default-driven category
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