From Lettings to High-ROI Serviced Accommodation and Social Housing Strategy, With Emily McAtamney

Nov 6, 2025

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Want a serviced accommodation playbook that still works when leisure rates dip and the slow season bites? Mark sits down with Emily McTamony to map a practical route from first home and lettings lessons to high-performing SA units, social housing partnerships, and care-provision leases that stabilize cash flow when others scramble. Emily explains why the real winners aren’t the glossy one-bed apartments, but the clean, modern three- and four-bed houses with parking that appeal to contractors, relocations, and insurance stays. We break down how to source smarter—filter by age of kitchen, location, and time on market—then run conservative numbers so you only chase properties that pass a stress test.

Emily brings a rare edge: optionality. When a head lease blocked short-term lets, she pivoted a unit into a housing association agreement and kept income flowing. She also walks through Placement Finder, where she sources long-term homes for care providers supporting children with complex needs. We talk candidly about damage, standards, and why these bookings are repaired to SA quality and paid by the provider. The big unlock is a hybrid model—operate as SA in peak periods and switch to housing association or care placements on flexible terms through slower months—so you smooth occupancy, protect rates, and keep operations consistent.

You’ll hear precise, actionable insights: why Derby underperforms on nightly rates, how to compete in saturated Nottingham with below-market rents and superior staging, and why professional setup beats DIY every time. We also dig into mindset: slow down, prove one concept, then scale with confidence. If you’re navigating rent reform headlines, rising competition, or seasonal whiplash, this conversation gives you the tools to pick better stock, build stronger demand channels, and design resilient revenue streams.

If this helped you think differently about SA and social housing strategy, follow the show, share it with a friend, and leave a quick review—what city should we analyze next?

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