Borja Cuan, co-founder of Four15Digital, shares his wealth of experience in digital marketing. In this episode, he emphasizes the importance of patience, data-driven decision-making, and personalized strategies. Borja discusses how these principles have shaped his career and contributed to his agency’s success, offering practical insights to help businesses create impactful campaigns.

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Connect with Borja: https://www.linkedin.com/in/borjacuan https://www.four15digital.com

Chapters

0:00 Introduction
4:15 The Role of Patience and Perseverance in Success
9:32 Challenges and Opportunities in Working with SMBs
15:47 The Importance of Tracking and Data Analysis in Campaigns
20:12 Leveraging AI Tools Without Overreliance
25:30 Emerging Ad Channels and Trends for SMBs
33:35 Balancing AI Usage and Building Personal Skills
37:34 Most Memorable Campaigns and the SMB Advantage
40:21 Advice for Aspiring Performance Marketers
43:16 Addressing Common Myths About ROI in Marketing
45:28 Case Study: Turning a Small Business into a Revenue Success
48:25 Final Thoughts and Key Takeaways

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