Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD or BAD?? - Jay’s SCOOP

Sep 27, 2024

Discover five innovative email subject line strategies designed to skyrocket open rates. Learn how character count and clever phrases like 'just for' can transform your marketing game. Join a quirky discussion on unique cereal flavors, including Sour Patch Kid cereals, and hear mixed opinions on the reality series 'Selling Sunset.' Plus, get insights into upcoming marketing trends and events. This episode mixes marketing wisdom with a sprinkle of pop culture!

11:55

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Short and long subject lines can drastically increase email open rates, encouraging marketers to experiment beyond traditional lengths for better engagement.

Utilizing personalized phrases and comparison-based subject lines significantly boosts curiosity and exclusivity, leading to higher interaction rates.

Deep dives

Character Counts in Subject Lines

The length of email subject lines significantly impacts open rates, with surprising data showing that both very short and notably long subject lines can perform better than the typical average. Subject lines with fewer than 20 characters see an increase in open rates by over 15%, while those with more than 65 characters boost open rates by over 19%. This counterintuitive finding suggests that longer subject lines stand out visually in an inbox, capturing readers' attention despite potential truncation. Marketers are encouraged to experiment with these extremes to find what resonates best with their audience.

Intro

6min

Boosting Email Engagement with Strategic Subject Lines

2min

Cereal Oddities and Reality TV Revelations

3min

In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.

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Best Moments:

(00:40) Introduction to five subject line tests for email marketing

(01:25) The impact of subject line character count on open rates

(03:25) Comparison subject lines and their effectiveness

(04:50) Capitalizing words in subject lines for increased open rates

(05:38) Using "Just for" in subject lines to boost engagement

(06:35) The effectiveness of using "2025" in subject lines after October 1st

(08:50) "Since You Didn't Ask" segment: Observations on cereal varieties and TV show "Selling Sunset"

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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