Consulting Success Podcast How to Find the Right Niche for Consulting
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Jan 13, 2025 Discover the crucial first step in consulting success: defining your niche! The hosts delve into why a well-chosen niche can accelerate business growth and attract the right clients. They share practical strategies for selecting a niche, offering a scoring system to assess your experience, results, access, and market demand. Tune in for insights that can refine your consulting focus and enhance your client engagement!
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Define Your Niche
- Define your consulting niche to stand out in the competitive landscape.
- Specialization helps attract ideal clients and establishes you as an expert, not a generalist.
Standing Out
- Executives are bombarded with information, making it crucial for consultants to stand out.
- A clear niche helps cut through the noise and be memorable.
L.E.K. Consulting's Niche
- L.E.K. Consulting successfully niched down by focusing on shareholder advisory and valuation services.
- This allowed them to differentiate themselves from larger, more general consulting firms.