The Marketing Millennials Why Short + Sweet Content Wins in Q1 | Bathroom Break #90
Jan 12, 2026
In a fast-paced world, respecting audience time is key to boosting conversions. Shorter webinars packing content into 22 minutes outperform long formats, driving attendance. Reducing demo lengths and specifying odd-minute slots show you value their time. Clever consumer copy like '60-second' routines further increases engagement. Plus, using TL;DR and adding estimated read times to emails can significantly improve interaction rates. The episode wraps up with a light-hearted moment on baby-soothing tips.
AI Snips
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Transcript
Episode notes
Goodie Bags For First Flight Neighbors
- Daniel plans to give fellow passengers earplug goodie bags on his baby's first flight to apologize preemptively.
- He learned the tactic from watching another parent and will assemble about ten small packs.
Run Much Shorter Webinars
- Shorten webinar lengths to match audience time constraints and run 22- to 30-minute sessions.
- A 22-minute webinar stands out and fits inside a 30-minute calendar slot while leaving attendees buffer time.
Q1 Creates A Time-Scarcity Mindset
- People feel time-pressed at the start of the year even if they don't say it aloud.
- Marketing that respects short time windows wins attention and conversions in Q1.