How to Turn Kickstarter Failure into $100K+ Success with Mike Strickland

Mike Strickland, designer of Tau Ceti, and I talk about his Kickstarter failure and what he did to relaunch the campaign to wild success. After an unsuccessful first attempt, Mike regrouped and brought in over $100k the second time around. We discuss what led to the dramatic difference.

Please note that Mike was in a spaceship while recording the episode, so you’ll notice the slight hum of the warp drive in the background. Or maybe it’s just the sound of his computer’s overzealous fan. But since we’re talking about a space game, let’s just pretend he’s on a spaceship.

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