In this episode of Future of Foods Interviews, Alex talks to Caroline Cotto, co-founder of NECTAR, the world’s first sensory intelligence platform for alternative proteins. NECTAR is reshaping how the industry measures success — not by novelty or nutrition alone, but by what truly wins over consumers: taste.

Caroline shares insights from NECTAR’s latest Taste of the Industry 2025 report, which blind-tested over 120 plant-based products with thousands of everyday eaters. The findings??? Before you launch a product make sure it tastes great. The future of food hinges on flavour.

We explore how NECTAR’s data-driven approach is helping brands close that “taste gap,” what it means for scaling alternative proteins, and why the next wave of growth depends on sensory science as much as sustainability.

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