
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales)
May 31, 2023
Chad Aleo, a publishing consultant and author of The Book on High-Ticket Sales, shares insights from over 5,000 consultations with aspiring authors. He identifies key barriers like mindset and procrastination, revealing strategies to overcome them. Chad explores gender differences in author confidence and traits of successful writers, emphasizing the importance of support and consistent writing. He also discusses practical sales principles for authors and reflects on his own journey of overcoming hesitation to publish.
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Validation Blocks More Than Skill
- Many aspiring authors stall because they seek external validation and doubt their idea's worth.
- Chad Aleo finds imposter syndrome and need-for-validation are the primary mental barriers to starting a book.
Decide Now, Finish Over Perfect
- Stop procrastinating by deciding to act and treating completion as better than perfect.
- Chad Aleo urges you to take action now because you won't know success unless you start.
Be Coachable And Follow The Process
- Be coachable and accept a proven process instead of assuming you know better.
- Chad Aleo says authors who act on guidance and do the work maintain momentum after launch.





