Ep #41: Marketing Through Synergy and Collaboration w/ Caleb Rubin

Because there are so many important roles and departments in marketing, it can be a bit too easy to think of things in silos. But today’s guest, Caleb Rubin understands that to be successful in our marketing, we need to ensure departments are working together, and think of things like brand story and data science synergistically, rather than in silos. Caleb Rubin is Head and VP of Marketing at EQ Bank, a digital first bank working to change banking to enrich customer lives by shifting financial and lifestyle value to them. Today we discuss Caleb’s career journey, the buyer journey at EQ Bank, and the importance of collaboration and synergy in marketing. 

Key takeaways from this episode: 

• Your product is what you do or what you make but your brand is how people feel about what you do or make-- they are both equally important.
• In many ways, marketing for startups is about how you get people through the funnel with technology and tools rather than large scale  budgets.
• Good marketing teams are always focused on how we learn and the great ones instill systematic ways of learning and gathering new insights.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!