The Influencer Podcast How to Master Brand Negotiations and Creator Deals with Brittany Hennessy
In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media."
Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity' clause, and she provides priceless advice on how to handle photo rights and fee structures when your content gets the spotlight it deserves.
Tune in to discover how to turn your influence into a lasting legacy.
KEY POINTS:
08:32 Imagination is key to career success.
11:16 Seizing opportunities and being forward-thinking is crucial.
16:27 Influencers facing creative control and payment challenges.
19:32 Influencers should recognize their value and equality.
21:48 Influencers impact the industry and must consider consequences.
27:05 Understanding and educating oneself in business matters.
28:49 Enhancing skills, understanding metrics, and monetizing influence.
38:48 Consider lost revenue before setting brand fees.
QUOTABLES:
"I think in general, from a career standpoint and an influencer marketing, you have to be able to see what's possible in order to attempt to do so."
— Brittany Hennessy
"You don't understand how much work gets done and how many approvals there are before you ever see a contract. Unless you want to get rid of something that's material to the contract, nobody's going to drop you from a campaign because you want to do three brands of exclusivity versus five."
— Brittany Hennessy
GUEST RESOURCES:
IG | @mrsbrittanyhennessy
RESOURCES:
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[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
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