Grow The Show
211 | Are You Targeting the Wrong Audience?
Feb 11, 2025
Discover why relying solely on demographics could lead you to overlook your ideal listeners. Learn how psychographics—like mindset and aspirations—can provide a deeper understanding of your audience. Get insights on how to clearly articulate your ideas to enhance your podcast growth. Plus, find out about services that can help streamline your production, allowing you to focus on what you do best: creating great content!
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Quick takeaways
- Focusing solely on demographics can misguide podcasters, as it may overlook potential audiences aligned through deeper psychographic insights.
- Defining audiences by their desires and pain points can create more resonant content, leading to better engagement and sustainable podcast growth.
Deep dives
Defining Your Audience Beyond Demographics
Many podcasters make the mistake of defining their audience solely by demographics such as age and gender. This approach often leads to a generalized understanding of the audience that fails to capture the nuances of who they are actually trying to reach. For instance, a podcaster might claim their audience is women over 40 seeking personal brand authority, but this definition could overlook younger listeners who also align with their content. A more effective method is to define audiences based on psychographics, focusing on their desires, pain points, and aspirations, which provides a clearer picture of who will truly benefit from the content.
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