

Winning Against Giants: Steve Hind’s Blueprint for AI-Driven Customer Support
Feb 11, 2025
Steve Hind, co-founder and CEO of Lorikeet, shares insights from his experience in AI-driven customer support, having previously worked at BCG and Stripe. He reveals the pivotal moment that led to Lorikeet's successful pivot and discusses strategies for outperforming larger competitors by prioritizing customer engagement over mere satisfaction. Steve emphasizes the importance of engineers communicating with customers, avoiding toxic hiring practices in startups, and anticipates that 2025 will mark a significant transformation in enterprise AI.
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Under-Focus On Valuable Feedback
- A customer paying $6k/year gave relentless feedback that revealed product improvements everyone needed.
- Steve argued they were under-focusing on that customer because fixing their issues would scale to others.
Product Beats Money In Competitive Deals
- Lorikeet went from no product to competing with well-funded incumbents by shipping a better solution.
- Product quality and focus let them win deals they 'didn't have a right to'.
Pivot To Paid, Measurable Value
- Abandon ideas that can't be tied to clear business metrics and revenue potential.
- Pivot to problems where AI performs actual work and customers will pay meaningful fees.