http://www.tropicalmba.com/productized/ Today we are going to be doing something really special. A new business is actually starting on this week's show. We've been having a lot of trouble with email marketing lately. We're on a very basic email marketing platform and we have kind of outgrown it. There are more robust email platforms out there, but a lot of them are really expensive and hard to operate. Eventually we discovered that Drip was the perfect platform for us, but we didn't want to commit the man hours to learning to use it. I reached out on Twitter to ask if anyone was interested in starting a SWaS business around the Drip platform. Jeff Pecaro was the man who answered the call. We invited Jeff on to the show this week to give our listeners an inside look on what it's really like to launch a Productized Service business.