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#193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.

What you’ll learn

[01:30] How Phill became a marketing expert.
[02:49] How curiosity gaps work.
[03:48] What behavioural science involves.
[05:30] What a “nudge means in a behavioural science context.
[07:16] The difference between a nudge and manipulating someone.
[09:16] The variable reward techniques gambling apps use to get you addicted to them.
[13:18] How social media uses variable rewards to keep you browsing.
[14:08] Positive ways variable rewards can be used.
[15:15] How to use anchoring to negotiate a salary rise.
[18:26] The problems with anchoring.
[19:28] Using loss aversion to get a pay rise.
[21:15] How to use the commitment principle and consistency principle to get a pay rise.
[24:11] The power of “no” and the door-in-the-face technique.
[26:52] How to have a difficult conversation with a colleague.
[28:48] What supercommunicators do and how they communicate.
[33:20] Techniques you can use when business networking.
[36:10] How to persuade your boss that you have a good idea.
[42:08] How giving people autonomy changes how they respond.
[45:12] How to use behavioural science in the workplace.

Resources mentioned in this episode
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For show notes for this episode, including a full transcript and links to resources mentioned, visit:

Using behavioural science to persuade your colleagues to do anything (including giving you a pay rise) - with Phill Agnew of Nudge