202 - Desirability Bias (rebroadcast)

This podcast explores confirmation bias and introduces the concept of desirability bias. It discusses how our brains are wired for pattern recognition and how the internet enables finding confirming evidence for false beliefs. The evolution and function of confirmation bias are examined, along with the impact on perception and expectations. The speaker shares their frustration with enterprise software and introduces NetSuite as a solution. A study on supporters of Trump and Clinton reveals the influential role of desirability bias in shaping beliefs.