160: The People Behind the Products: Maximize Donor Engagement: Secrets to Modern Fundraising with Owen O'Doherty

10 snips

Dec 7, 2023

Owen O'Doherty, an expert in modern fundraising and donor engagement, shares secrets to maximizing donor engagement in this podcast. Topics include exhibiting fundraising impact, engaging donors through storytelling and media, overcoming donor fatigue, and building relationships with donors.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Founder Background Rooted In Caregiving Tech

Owen O'Doherty founded a healthtech platform for family caregivers after his mother fell ill and ran it for six years before joining DonorSee.
His product-design background and caregiving experience inform DonorSee's focus on tech for good.

ADVICE

Show Donors The Scene Of Their Giving

Use media-based storytelling to show donors the scene of their giving rather than treating donations as transactions.
Post project videos and regular follow-ups so families and young donors can see tangible impact and return to give again.

ADVICE

Prioritize Authentic Updates Over Polished Production

Share authentic, regular updates even if they are imperfect — rustic photos or quick videos work fine.
Avoid waiting for polished production; authenticity converts casual supporters into evangelists and new donor types.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

If you're feeling frustrated and overwhelmed by the lack of results from your traditional fundraising methods, such as direct mail campaigns and in-person events, then you are not alone! Despite your best efforts, you may be experiencing a decline in donor engagement and a struggle to meet your fundraising goals. Instead of seeing increased support and financial contributions, you may be witnessing apathy from potential donors who are bombarded with appeals and are looking for more personalized and interactive ways to connect with your cause.

Meet Owen O'Doherty, a thoughtful innovator and the mind behind DonorSee. With a deep-seated passion for product development, with the overarching goal of making a difference, Owen has spent years shaping technology for good. His first venture was a healthtech platform for caregiving, born from personal experience and a desire to support families in similar situations. His ongoing dedication led him to DonorSee, where he leverages technology to allow nonprofits to modernize fundraising and connect with communities on a deeper level.

In this episode, you will:

Discover the crucial importance of exhibiting your fundraising’s palpable impact and how it can significantly boost your efforts.
Learn the art of engaging donors through compelling storytelling and skillful use of media platforms.
Uncover strategies that hold the key to overcoming donor fatigue and ensuring sustained donor involvement.
Explore how leveraging the power of community and identity can give you an edge in the nonprofit landscape.
Understand how embracing forward-thinking and constantly evolving fundraising models can keep your non-profit ahead of the curve.

Connect with me: Instagram: https://www.instagram.com/whatthefundraising_

Facebook: https://www.facebook.com/whatthefundraising

YouTube: https://www.youtube.com/@malloryerickson7946

LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/

Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point