20 Minute Playbook: Tactics, Routines, and Habits of World-Class Performers

Nicolas Cole, Co-Founder of Category Pirates and Ship 30 for 30 | Favorite Books and Writing Tools, Enduring Boring Things, and Why Great Writing Changes the Reader

Oct 11, 2022
Nicolas Cole, one of the internet’s most-read writers and co-founder of Ship 30 for 30, shares his insights on writing and creativity. He discusses the power of using templates to write more efficiently and reveals his fascination with analyzing different writing styles. Cole emphasizes the importance of enduring boredom in the creative process and how great writing ultimately transforms the reader. He also reflects on his favorite books that shaped his craft and the life-changing impact of sharing his work publicly.
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INSIGHT

Templates for Writing

  • Every piece of writing can be reverse-engineered into a template to help writers start.
  • Understanding templates speeds up quality writing by focusing on structure, not magic.
ADVICE

Recommended Reading for Writers

  • Study Gary Halbert's direct response marketing letters for effective, Hemingway-esque copywriting.
  • Explore Philip Roth's Portnoy's Complaint for its masterful tone and sarcastic wit.
ANECDOTE

Unconventional Writing Habit

  • Nicolas Cole maintains a unique habit from his pro-gaming days: playing old World of Warcraft videos in the background while writing.
  • He finds it calming and reminiscent of his childhood.
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