Strictly Business CAA Insiders Talk Agency’s Leadership Evolution, Social Media ‘Game-Changers’ and Content Marketplace Expansion: ‘Our Job Description Has Expanded So Much’
May 8, 2025
Lisa Joseph Metelus, CAA Board member and Head of Athlete Brand Strategy & Entertainment for CAA Sports, joins a roundtable of senior leaders discussing the transformative impact of social media on the agency and its clients. They delve into how the evolving entertainment landscape has expanded the role of agents and fostered a culture of collaboration and inclusivity. The conversation touches on mentorship’s pivotal role, advocacy for women in the industry, and the importance of adapting strategies to nurture emerging talent.
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CAA's Collaborative Leadership Evolution
- CAA thrives on change and collaborative decision-making to adapt successfully in an evolving entertainment landscape.
- Post-ICM acquisition, diverse voices and teamwork now guide major agency processes.
Creator Economy Blurs Entertainment Lines
- Social media creators have merged traditional Hollywood and digital entertainment, creating new opportunities for talent.
- Agencies form multidisciplinary teams to support creators expanding across content and platforms.
Athletes as Content Creators
- Athletes have transformed into content creators, controlling their narratives directly via social media.
- Social platforms empower athletes to engage fans, build brands, and diversify creatively beyond sports.