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CAA Insiders Talk Agency’s Leadership Evolution, Social Media ‘Game-Changers’ and Content Marketplace Expansion: ‘Our Job Description Has Expanded So Much’

Strictly Business

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Embracing Change in Agency Culture

This chapter explores the evolution of agency culture towards a more inclusive and collaborative environment, highlighting the transition from hierarchical structures to collective voices. It discusses the impact of social media on artist representation, the role of agencies in supporting athletes as content creators, and the significance of data and storytelling in agency work. The conversation emphasizes the importance of nurturing emerging talent and fostering innovation through early collaboration across production teams.

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