CoinDesk Podcast Network The Blockspace Pod: The State of Crypto Media w/ Brady Dale
Jan 6, 2026
Brady Dale, an independent crypto reporter and author of the Front Stage Exit newsletter, dives into the evolving landscape of crypto media. He critiques the decline of major publications, highlights the strengths of smaller outlets like The Rage and DL News, and discusses the challenges of traditional media in covering crypto. Brady also proposes new business models for media, including curated research newsletters, and discusses the rise of non-traditional journalists. Tune in for insights on what the future holds for crypto journalism!
AI Snips
Chapters
Transcript
Episode notes
No Dominant Crypto Publication
- Crypto media lacks a clear leader despite Bitcoin hitting new highs and a pro-crypto president.
- Multiple outlets copied the same three-legged business model and none are thriving now.
Everyone Copied The Same Playbook
- Most crypto outlets followed the same editorial → events → paid data playbook and saturated the market.
- That uniform strategy left the industry vulnerable when each leg underperformed.
Discovery Audience Strategy Fails
- Writing for both discovery audiences and crypto natives fails because the formats and language conflict.
- Publications must pick an audience or dilute their value to both groups.