TradFi Giants' Crypto Coverage

For today’s Blockspace Pod, Brady Dale joins us to discuss the best and worst crypto media publications for 2026.

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Welcome back to The Blockspace Pod! Today, Brady Dale, author of the Front Stage Exit newsletter and former Axios reporter, joins us to talk about the state of bitcoin/crypto media. We break down the current landscape into a number of categories, including incumbents / newcomers, tradfi giants, research desks, alt crypto media, and more. Brady and the hosts critique the decline of leading outlets, the SEO tactics of a specific tradfi publication, and why the "discovery audience" strategy didn’t pan out.

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Timestamps:

00:00 Start

03:21 Who is Brady?

08:02 Colin's take

15:17 Small But Deadly

23:04 Research Desks

28:31 TradFi Giants

35:13 Shuffling the Deck

44:03 Non-journalist Challengers

49:32 The Alternative to the Alternatives

56:08 Conferences

1:03:32 Brady's X Thread

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