How can you take a platform people in business use every day (LinkedIn) and turn it into a sales driver? Jake Dunlap has done just that, taking the sales industry by storm as CEO of Skaled Consulting. As a go-to Sales Expert for Forbes and Huffington Post, we sat down to dig into how he’s using LinkedIn to get ahead in the sales cycle and convert new customers. He shared tips on building a buyer persona, his secret to setting goals and some must-read books that are perfect for your next pool day. Jake has set his sights on “creating the future of sales” and is helping us do the same!

Notes:

09:18 Why Sales and Dealing with Rejection

14:13 Gaining Confidence In Sales

16:12 How To Build Buyer Personas

21:00 ROI of Posting Regularly

31:25 Urgent Tasks and Saying No

48:55 The 80/15/5 Strategy

50:15 Speed Round

If you loved this episode you should check out this episode Staying Authentic In Sales With Kevin Dorsey

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