TED Talks Daily What tech companies know about your kids | Veronica Barassi
Jun 12, 2020
In this insightful discussion, Veronica Barassi, an anthropologist focused on children's data privacy, exposes the hidden realities of tech companies collecting data from the moment of conception. She reveals how apps and games track children, often leading to biased outcomes that could shape their futures. Barassi emphasizes the need for parents to critically assess digital terms and conditions and advocates for viewing data rights as fundamental human rights, calling for collective action to secure a safer digital environment for the next generation.
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Lifelong Data Tracking
- For the first time, children's data is tracked from before birth throughout their lives.
- This data collection begins during pregnancy with apps and online searches.
Health App Data Sharing
- A 2019 British Medical Journal study revealed that many health apps share data with third parties.
- These third parties include tech companies, advertisers, and credit agencies.
Ubiquitous Tracking
- Data collection extends beyond apps and social media, encompassing various technologies.
- Children are tracked through home devices, educational platforms, and online games.