B.O.S.S. Moves Podcast Better Branding For Your Business
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Aug 19, 2025 Explore how premium brands distinguish themselves from the competition through powerful positioning and messaging. Discover how a compelling brand name can unlock success and attract opportunities without relying on price alone. Delve into personal accountability and integrity as vital components of building a strong brand. Hear inspiring stories that emphasize the importance of honesty and exceptional service in fostering client relationships and enhancing brand reputation.
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Brand Equals Name And Character
- A brand is fundamentally a name that carries honor, authority, and character.
- The story behind the name makes customers accept large price differences between similar products.
Price Becomes Part Of The Brand Story
- Premium pricing is part of a brand's story and drives perceived value.
- If a premium product were cheap, customers would doubt its quality.
Point Every Cue Back To Your Name
- Create symbols, slogans, and songs that point back to your name and story.
- Use consistent cues so audiences recall the brand story when they see your symbol.